As a contemporary artist whose primary medium – embroidery, is inspired by global culture, Marie-Sophie was a dream partner for a collection built on values of timeless artistry, cultural curiosity and the power of creative freedom. The theme acts as a perfect framework to the collection itself, which brings together bold color variations that facilitate and encourage expressive beauty.
French born and now Brooklyn based, Marie-Sophie Lockhart, championed by Drake and since then has been commissioned by some of the biggest names in pop culture, including Beyoncé, Rihanna and Miley Cyrus, and has worked with the likes of Stella McCartney and Marc Jacobs. In the creation of ART FREEDOM Creative Director at 3INA, Natalie Hasseck collaborated closely with Lockhart – drawing on a range of references from 80’s club culture: artists such as Jean-style and photographs by Ray Petri.
“When we were pulling together the palette for ART FREEDOM, we were envisaging what Club Kids in the 80s would have worn on a night out. Metallic shadow, mirror nail
polishes – it’s about makeup that evokes self-empowerment, creativity and most importantly, freedom! Marie-Sophie shares our passion for self-expression, creativity and global culture and, as a friend of the brand, she was the perfect person to collaborate with.”NATALIE HASSECK, CREATIVE DIRECTOR AT 3INA.
The bespoke packaging builds further on the ART FREEDOM theme, using designs by Lockhart that encompass a range of mixed media including paint, collage and the make-up itself.
“The ART FREEDOM collection is versatile with both natural, sophisticated shades and also bolder, fun colors so you can develop your look depending on how you use the products and what you want to 3INA’s attitude towards beauty; I love that they are contemporary, disrupting standard beauty codes and representing a real and authentic aesthetic.”
Exclusive to 3INA stores, Marie-Sophie Lockhart has created custom designed patches which will be given free with the purchase of two or more products from the Art Freedom collection.